The benefits of a well done link campaign are two fold. If you choose sites to link with that attract a similar audience and get a well categorized listing in their directory or link page, you can attract a good deal of clickthru visitors that are well targeted. These visitors are very valuable targeted visitors.The second primary benefit of a well done link exchange campaign is for search engines. Nowdays, most search engines (especially big ones such as Google and Yahoo) will not list a site that has no links pointing back to it. A page without links is an "orphan page" and search engines generally dont favor "orphan pages". Business - List of business/finance/loan/mortgage resources more 1 2 3 4 5 Computers - List of computer hardware/software/peripheral resources more 1 2 3 4 5 Internet - List of webhosting/webdesign/internet marketing resources more 1 2 3 4 5 Software - List of software resources more 1 2 3 4 5 Web Design - List of web design/development resources more 1 2 3 4 5 Web Hosting - List of web hosting resources more 1 2 3 4 5 Web Promotion - List of search engine optimization/internet marketing resources more 1 2 3 4 5 Web Resources - List of other web resources more 1 2 3 4 5 Recreation - List of travel/hotel/cruise resources more 1 2 3 4 5 Casino - List of online gambling/poker/blackjack/roulette resources more 1 2 3 4 5 Health - List of online pharmacy/hospital/health resources more 1 2 3 4 5 Shopping - List of online shopping/gift resources more 1 2 3 4 5 Miscellaneous - List of all other resources not stated above more 1 2 3 4 5   The search engines have evolved since then in their quest to provide more relevant results and weed out manipulation of their SERPS. They now use "off page factors" such as anchor text to determine the content of a site. Link exchanging is a very important marketing tool, and must be used responsibly. Your goal should be to link to quality sites that are usefull to your visitors & to request links from sites that are related to yours. Here are some quick tips for successfull link campaigns.

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